An exhaustive list of what people need in order to choose to work with you:
They know, like and trust you (authority)
They want what you’re selling (product/offer)
They want to be where you are (transformation)
You’ve shown up in front of them enough to convince them (Consistent Visibility)
Not 3 outta 4. Not just 1 of those things. All of them. Why?
Imagine if you ordered a 🍕 pizza 🍕 and they delivered it to you with a slice missing.
You’d probably be like “WTF?!” So why is it that you think, as a business owner, that you can short your buyers of one of the things they need in order to be ready to purchase from you?
Build all the authority you want. If you aren't showing up consistently, they’ll never hear that authority.
Talk about your product all you want, but if you haven’t done the work to get them to know, like, and trust you, they’ll never pull the trigger.
Tell them about your transformation until you’re blue in the face, but if they don’t know what you offer and how to work with you, how do they see themselves also having that transformation?
CATCH MY DRIFT, 🍕homeslice? It’s all important. Which of these tends to be your downfall? Let me know what you're struggling with in the comments!