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Instagram Stories for Business Owners

You know you need to show up in stories, but what exactly do you say?‍You open the app, look at the camera, and then freeze. Or worse, you end up saying the same thing every single day. Tell me, just how long will you follow along with someone that's a broken record?

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The Secret Weapon of Columbus’ Top Producing Agents: A Marketing Team

You’re realizing it’s time to bring in some support to market your real estate business, but you’re tired of wasting your time and resources taking social media marketing courses that basically go unused. And if you ask anyone that’s entirely outsourced their social media marketing, they’ll tell you that it never really lands with their audience.

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The Seven Questions You Need to Ask to Create Content that Moves Your Client

If you’ve ever done an “Ideal Client” Exercise, it’s largely asked you questions like “how old are they, what do they do, or perhaps what they watch and where they shop.” ‍These demographic-based questions are largely worthless, and once you understand the true questions you need to ask, you’ll see a dramatic shift in how your content works on social media.

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The Secret Weapon of Top Producing Real Estate Agents…

It’s a marketing team. You’re realizing it’s time to bring in some support to market your real estate business, but you’re tired of wasting your time and resources taking social media marketing courses that basically go unused. And if you ask anyone that’s entirely outsourced their social media marketing, they’ll tell you that it never really lands with their audience.

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Becoming KNOWN for your work.

How to build authority through clear, simple, concise, and consistent marketing.‍ Yesterday I was going through a content creation exercise with a client where we took 50 hook templates and we inserted her expertise and niche into them.‍ After about 10 examples, she paused and asked if this was really a good strategy - that it all sounded one note. All the hooks were saying the same thing, in just a slightly different way.

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The Future of Influence is No Influence at All?

There’s a new category of influencer in town and what’s most intriguing about her is she has no platform at all. She isn’t worried about view counts or algorithms, but she’s creating content and brands are still paying her for it. She doesn’t even share that content to her platform. In fact, people may not even know she’s doing it.

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