HOW TO ENGINEER SOCIAL MEDIA SUCCESS
If you’ve been marketing on social media (either on your own or outsourcing it to a firm) and it’s not really producing the results you want, there are few key things we need to address to make sure it’s doing what you want it to do. (If you aren’t sure what it SHOULD be doing for you, it’s producing qualified leads for you, regularly.)
The key components we leverage to make sure your social media efforts provide a solid return on your efforts?
- Clarity of messaging - Do we have a clear target market, and are we consistently using language that they resonate with so they know you’re the resource for them? If someone looks at your profile, reads your bio and consumes even just 3 pieces of content on your platform and they don’t know who you are, what you do and how you help, we’re missing the mark on our messaging.
- Consistency - Are we marketing in fits and starts? 3 posts one week followed by radio silence for 10 days? Consistency is the number one contributor to success when it comes to the long game of leveraging social media for scaling your business. Pick a frequency you can stick to.
- Duration - How long have we been leveraging social media as a marketing strategy? It takes TIME and often longer than you think to start seeing the DMs roll in. Don’t quit and call it a bust if you’ve only be doing it consistently for 3 months. True ROI starts to show up with consistent efforts happening over 6 to 12 months.
Ready to have the social media strategists of your dreams create the marketing plan that will have qualified clients coming to you straight from your social media account? Schedule a time for us to chat about what we can do for your social strategy.