How to leverage short form video to fast track your authority positioning
With the news from Adam Mosseri, head of Instagram sharing that the platform is, indeed, showing preference to video content in the algorithm, business owners are faced with the task of becoming full-scale producers of video content.
And while this is overwhelming to many, this is also good, because if you’ve heard the phrase “a picture says a thousand words,” then you know that a video says even more. And if we are to think strategically about what social media content is meant to do for a business owner, it’s meant to help them reach new eyes, build authority, and ultimately, convert followers into paid clients.
So if you’re a small business owner that needs to step into the video game, where do you start? And how do you leverage trending audio to pander to the algorithm WHILE also staying relevant in your category?
You’re going to want to snag the REAL REPORT, a weekly report I’m sending you with 2 trending audios, and a bunch of ideas on how to use them, and 1 outline for an original audio that showcases your brilliance and expertise.
Let me take the guesswork out of stepping into video for you. Snag it here: https://whitneyabraham.kartra.com/page/therealreport