It’s a marketing team. You’re realizing it’s time to bring in some support to market your real estate business, but you’re tired of wasting your time and resources taking social media marketing courses that basically go unused. And if you ask anyone that’s entirely outsourced their social media marketing, they’ll tell you that it never really lands with their audience.
How to build authority through clear, simple, concise, and consistent marketing. Yesterday I was going through a content creation exercise with a client where we took 50 hook templates and we inserted her expertise and niche into them. After about 10 examples, she paused and asked if this was really a good strategy - that it all sounded one note. All the hooks were saying the same thing, in just a slightly different way.
There’s a new category of influencer in town and what’s most intriguing about her is she has no platform at all. She isn’t worried about view counts or algorithms, but she’s creating content and brands are still paying her for it. She doesn’t even share that content to her platform. In fact, people may not even know she’s doing it.
As a small business owner, one of the biggest stressors you experience is how to automate things and streamline steps so that YOU as the business owner don’t have to be the one initiating every single step. Add in the fact that most creative entrepreneurs don’t really enjoy making things talk to each other and working with technology and you’re working with an uphill battle at best.
If your online marketing strategy has been a series of "New Listing," "In Contract," and "Sold" photos, you're likely missing the mark on leveraging the power of storytelling to create deeper connections with your audience and prospective clients.
With the news from Adam Mosseri, head of Instagram sharing that the platform is, indeed, showing preference to video content in the algorithm, business owners are faced with the task of becoming full-scale producers of video content.